Press Room

"Thanks to Lee Green (Thank You, Lee!) I have been quoted twice along with links for Master Griot.com and BBSValueTour.com in Inc.com, the online edition of Inc. Magazine. A freelance writer for Inc. contacted Lee to interview him about widgets. Lee sent him to me. While the article is about widgets, he was so impressed with NBBTA and its work he is working to get Inc. to let him do an article on niche trade associations. In the meanwhile, we got a significant mention for using lots of widgets on the BBS Value Tour site." - Jacqueline Taylor-Adams, Coordinator of the BBS Value Tour

Putting Widgets to Work
By Bill Pfleging
May 2008

Widgets are no longer just for your Facebook page. Small and mid-sized businesses are using these online applications for viral marketing, to generate interest in their products and to interact with customers.

Widgets -- easy-to-copy chunks of code that people can add to their own websites or social networking pages -- are fast becoming an important tool for businesses. No longer just for simple news headlines, weather bugs, and tiny games, small and mid-sized businesses are using them to raise the profile of their brands or products and track interactions with customers.
The so-called "widgetsphere" is a place where guerilla marketing, innovative promotion, and viral distribution are the Web 2.0 way.

“I'd say widgets are extremely useful, both as marketing tools and as a business tool in general,” says Jacqueline Taylor-Adams, marketing consultant and owner of MasterGriot.com, a site devoted to the spoken-word art form. “It would behoove anyone in business to learn how to use them.”

When to use widgets
One of Taylor-Adams’ consultancy projects is Black Business Space Value Tour, an entertainment and business development site that sports no less than six widgets on the page, including: community chat, blog listings, sample audio downloads, and more. Her own MasterGriot page, however, is widget-free.
“It depends on what you want to accomplish on each page,” says Taylor-Adams. “This one is more for promo and connecting with the community, so I use various widgets to accomplish that.”
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THE COMPLETE STORY IS AT: http://technology.inc.com/internet/articles/200805/widgets.html